This year’s Halloween is expected to be the biggest ever, with records expected to be set for number of American celebrating, average spending per buyer, and total spending.
Average Spending Per Buyer
171 million (All-time record)
$82.93 (All-time record)
$8.4 billion (All-time record)
What’s driving the bump in these statistics?
There are a couple of possible explanations.
One is that consumer confidence is at its highest level since 2007 (despite the Presidential Election). The other explanation is that social media (Facebook, Snapchat, Instagram, etc.) are causing social pressure to participate and to go over-the-top.
Whatever the case, it’s clear that this Halloween weekend was the biggest one yet.
The most expensive part of Halloween is costumes. But prices dropped in the last year from $40 to $32 on average. As a result, more than two/thirds of Americans buy them. It was less than half in 2015.
The top five costumes for adults are a Batman character, a witch, an animal, a superhero, and a vampire.