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For 40 years, Costco has succeeded with a simple formula: reinvest merchandising profits into lower prices and better products; be a disciplined operator; and treat customers and employees well.
But with greater share of shopping moving online, it’s fair to wonder if the company’s best days are behind it. After all, Costco is primarily a brick and mortar retailer, and Amazon has already put a number of once-prosperous retailers out of business.
Will Costco’s success continue?
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