A big reason many professionals
interested in ecommerce have not yet opened up a digital store is they do not
know how to make a website. While it can be fun to build your own site from the
ground up, ready-made ecommerce platforms are the preferred option when getting
into the industry. You’ll have a guide to get you to a built, fully functional
site and you’ll have the convenience of a support team to contact when you have
questions, comments, or concerns.
are a few examples of the most popular platforms for ecommerce sales.
Touring the Platform
WooComerce: This popular platform for
ecommerce websites can be implemented into an existing WordPress website. It’s
also has a slew of options for integrating the platform with existing content.
Another huge plus is the fact you can have access to thousands of extensions to
customize and personalize your ecommerce site to your liking. Your ability to
adapt your site, however, is dependent on the extensions offered to you;
WooCommerce does not allow you to edit the HTML or CSS directly.
The bandwidth and speed of
your ecommerce site is likely to be out of your hands as well. While the
interface is popular and allows you to harness the user-friendliness of
WordPress, limitations such as these often force ecommerce entrepreneurs to look
Magento: This platform’s
multilingual options are a huge plus, especially for those selling
internationally. Likewise, you have access to a set of themes that can help
make your site visually appealing, and easy to navigate for
a wide variety of cultures.
Still though, themes are
limited in number compared to other platforms. Further, some of the built-in
mobile optimization does not translate. For that reason, there’s another option
many turn to when they want total control over their websites, while also being
able to harness help when need be.
Shopify:This global leader makes
producing a site as easy as possible. What’s more, you’ll sacrifice nothing in
terms of themes and options for customization. You can edit Shopify’s HTML and
CSS directly, but if you do not know how, you can take advantage of 100+
professional themes plus thousands more from third parties.
Additionally, every Shopify
theme has a mobile optimization built in. Given mobile shopping is on the
rise, a shopper’s
experience will look just as good on a phone as it does on a computer. You have
access to multiple payment gateways, as well as thousands of Shopify apps to expand
your site’s capabilities. So, you can open ebooks online stores, sell clothing, market handmade jewelry, or
sell any other product you see fit.
Using an ecommerce website
platform makes the process much easier, but many turn to one in particular when
looking to build and manage their own shop. Shopify is an innovator of
ecommerce site design, functionality, and ease of use for both entrepreneurs and consumers. With a
dedicated team of assistants available if you need something or have questions,
your site can be yours with the peace of mind that if something does go wrong,
you have help.
In the end, any of these platforms
will make building your ecommerce website easier. So, skip the web programming
manuals and hours of troubleshooting. Instead, do your research, choose the
ecommerce platform provider best fit to your needs. You’ll be glad you did.